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Edition #1: Leadership in Times of Crisis

How the LA Wildfires Teach Us About Resilience, Community, and Making a Difference

Welcome to The Upgrade – your weekly dose of inspiration, information, laughs, and all things ambitious. Let’s dive right in and make your week a little less mediocre.

The Thought:

"Time is what we want most, but what we use worst."

William Penn

Insight: Are you really going to spend another hour doom-scrolling, or is there something slightly more meaningful on your to-do list?

Don’t miss out on the next upgrade.
Hit that button and join the club—you know you want to.

The Upgrade of the Week

Start Your Day with a Morning Post-It

This week’s upgrade is all about setting the tone for your day. Try starting each morning by writing on a post-it note for 5 minutes to boost your mindset and productivity.

💠How It Works:
Grab a post-it and write down answers to these three prompts:

  1. What am I grateful for today? – Focus on positive aspects of your life to shift your mindset to gratitude.

  2. What is my top priority today? – Identify your most important task to stay focused.

  3. How do I want to feel today? – Set an intention for how you want to approach your day.

💠Why It Works:
This simple habit helps clear your mind, prioritize your day, and set a positive intention, all of which can lead to improved productivity and well-being. Plus, the small size of the post-it note keeps it quick and easy.

💠Pro Tip:
If you want to keep it visual, stick the post-it in a place you’ll see often—like on your computer or desk—to keep your priorities in front of you throughout the day.

Business Breakthroughs

Elon Musk’s Bold Moves: 6 Lessons for Success

Elon Musk is not just a businessman—he’s a pioneer who dares to challenge the status quo. His journey offers invaluable lessons for anyone looking to achieve success.

Here’s how you can learn from Musk’s mindset and apply this 6 principles to your own career:

1️⃣ Think Big, Dream Bold

Musk says, “When something is important enough, you do it even if the odds are not in your favor.” He focuses on solving global problems, aiming higher than what seems possible.

2️⃣ Embrace Risk with Smart Calculation

Musk believes, “Failure is an option here. If things are not failing, you are not innovating enough.” He took high risks by investing his own money into Tesla and SpaceX, which paid off because he calculated the risks carefully.

3️⃣ Resilience Through Setbacks

Musk’s success comes from learning from failures. He once said, “The first step is to establish that something is possible; then probability will occur.” Setbacks are inevitable, but persistence turns them into lessons.

4️⃣ Be Relentlessly Focused on Innovation

Musk wants to “transform the fields themselves” by pushing technological boundaries. Focus on innovation, disrupt industries, and look for creative solutions.

5️⃣ Create a Mission, Not Just a Business

Musk says, “People should pursue what they’re passionate about.” His companies are driven by purpose, not just profits. When you build a business with a strong mission, it becomes a cause that others want to support.

6️⃣ Maintain Relentless Focus

Musk advises, “Focus on signal over noise.” In a world full of distractions, focus on what truly matters and execute it with dedication.

By embracing Musk’s philosophy of thinking big, taking calculated risks, and relentlessly pursuing innovation, you can set yourself on a path to extraordinary success. Let his journey be a blueprint for turning audacious dreams into reality.

Topic of the Week

Leadership in Times of Crisis: What the LA Wildfires Teach Us About Making a Difference

Image for illustrative purposes only

This week, Los Angeles is experiencing one of the worst wildfire seasons in its history. Thousands of people have been forced to evacuate, and entire communities are coming together to overcome devastating challenges. Amid this tragedy, we’ve witnessed powerful examples of leadership and community action that remind us of the impact individuals can have during crises.

What do these leaders have in common, and how can we learn from them to lead in our own lives and businesses?

1️⃣ The Importance of Acting Quickly

Effective leaders understand that in critical moments, time is of the essence. They don’t wait for perfect conditions or complete information. Instead, they make informed decisions based on what they know and adapt as necessary.


Question for you: What in your life or work is waiting for immediate action?

2️⃣ Collaboration and Resource Mobilization

The wildfires highlighted the power of community networks: people donating supplies, creating temporary shelters, and offering emotional support. The takeaway? Big problems aren’t solved alone.


Practical tip: Look at your network. What resources can you activate right now to achieve your goals?

3️⃣ Resilience and Strategic Optimism

Crisis leaders stay calm under pressure and inspire others with a positive vision, even in the face of enormous challenges. They see beyond the immediate chaos and keep their focus on the future.


Challenge: How can you train your resilience to be an anchor for those around you?

4️⃣ Continuous Learning for Better Preparation

After every crisis, leaders assess what worked and what could have been done better. This ongoing cycle of learning ensures they’re more prepared the next time.


Reflection: Are you learning from your challenges or just waiting for them to pass?

💡 Action of the Week:

Take 10 minutes to reflect on a personal or professional crisis you’ve faced. Write down:

  • What worked well?

  • What could have been done differently?

  • How would you apply those lessons next time?

New Upgrade: Growth Chronicles

Starting Wednesday, we’re kicking off a brand-new special series: Growth Chronicles. This series is designed to supercharge your midweek with a healthy dose of inspiration, served straight from the lives of real people who turned their challenges into stepping stones.

Each edition will dive into the mindset shifts, grit, and strategies that helped them achieve incredible success—whether in their careers, personal lives, or both. Think of it as a quick upgrade for your own path, fueled by stories that are as motivational as they are relatable.

Our first story? A sneak peek into the hilarious, humbling, and ultimately triumphant journey of none other than Stephen King, the master of horror himself. You’ll laugh, you’ll reflect, and—most importantly—you’ll walk away inspired to tackle your own goals.

So, mark your calendar: Growth Chronicles drops this Wednesday. Don’t miss out!

Getting Philosophical

The Emperor Who Mastered His Mind

Marcus Aurelius (121–180 AD): Roman Emperor and Stoic philosopher, whose writings on resilience and virtue continue to inspire timeless wisdom.


Marcus Aurelius wasn’t just a Roman emperor; he was a philosopher with a day job. His journal, Meditations, wasn’t written for fame but as a personal guide to living a meaningful life. It’s a bit like the ancient version of “Notes to Self,” except his notes happen to be timeless wisdom.

One of his famous ideas is:

"You have power over your mind – not outside events. Realize this, and you will find strength."

Marcus Aurelius

Let’s break it down: Marcus reminds us that we can’t control what happens around us—your project gets delayed, your coffee spills, your Wi-Fi goes out—but we can control how we respond. Imagine you’re stuck in traffic. Instead of yelling at the steering wheel (which, let’s face it, isn’t moving the car any faster), you could take a deep breath and listen to an inspiring podcast. It’s about choosing what’s within your power to focus on.

Actionable Takeaway: The next time something annoys you, ask yourself, “Is this within my control?” If not, channel your inner Marcus and move on.

Ready to Upgrade Your Life?
This is just one of the many actionable insights we explore every week in The Upgrade. Our free newsletter is your go-to for personal and professional growth.

Join us today and take the first step toward a better, more intentional you.

The Upgrade Recap

Here’s to your next upgrade!

Do: Try the Morning Post-It exercise to set your priorities and mindset for the day.
Play: Reflect on Marcus Aurelius’ principle: “You have power over your mind—not outside events.” Treat it as a mental game to practice focus and control.
Follow: @elonmusk for daily inspiration on innovation and resilience.
Read: Meditations by Marcus Aurelius for timeless lessons on leadership and stoic philosophy.

Wrapping Up

As we navigate challenges, whether in times of crisis or during our daily pursuits, the key lies in leadership, resilience, and focus. From the impactful lessons of the LA wildfires to the timeless wisdom of Marcus Aurelius and Elon Musk's bold strategies, each story in this edition is a reminder of our potential to grow, adapt, and lead.

Remember, every upgrade starts with a small step. So, try the post-it morning hack, reflect on what inspires you, and take one actionable idea from this newsletter into your week. Let’s keep building towards a better version of ourselves—together.

Until next time, stay sharp and keep upgrading.

Oh, and if you enjoyed this, why not share it on your socials? Let’s spread the upgrade—because we’re pretty sure others would love it too.

Cheers,
Eduardo Krett
Editor-in-Chief, The Upgrade